About Sapphire Talent Lab

SONIYA TOLANI | PRESIDENT & FOUNDER SAPPHIRE TALENT LAB

Soniya Tolani is the President and Founder of Sapphire Talent Lab, one of Canada’s leading multi‑service talent agencies representing the country’s most influential culinary voices and a select group of cultural trailblazers. Known for her strategic negotiation style and deep industry network, Soniya specializes in securing high‑impact partnerships, VIP event placements, and brand collaborations that elevate both talent and the broader culinary landscape.

Her roster features some of Canada’s most recognized chefs and public figures — that included Mark McEwan, Michael Wekerle, Lisa Ray, Traci Melchor, and other notable leaders shaping food, culture, and media. Under Soniya’s direction, Sapphire Talent Lab continues to expand with chefs ranked among North America’s 50 Best Restaurants, reinforcing the agency’s position at the forefront of culinary excellence.

With a background in sales leadership, talent representation, and strategic partnerships, Soniya brings a results‑driven, relationship‑focused approach to every collaboration. She is recognized for her ability to identify emerging opportunities, navigate complex negotiations, and build partnerships that are commercially sound, culturally relevant, and operationally seamless.

Soniya’s work has positioned Sapphire Talent Lab as a trusted partner for brands, media, and event producers seeking exceptional talent and elevated culinary experiences. Her leadership continues to shape the next chapter of Canada’s culinary and cultural influence.

We combine our passion with an integrated array of client services.

Take a look at our Clientele!

Services

Social Media Co-branding

STL works directly with our clients to build social media strategies that grow our clients brand online and engage with a world wide audience, creating vast engagement opportunities.

VIP Culinary Services

As Canada’s leading culinary talent and engagement agency. Our experience, expertise and diverse network have earned us the trust of the world’s best chefs.

Strategic Partnerships

It’s all about relationships. We nurture and grow strategic partnership opportunities for our clients that propel their careers and expertise into unlimited opportunities.

Spokesperson and Brand Ambassador

We provide Brand Ambassador and Spokesperson opportunities inclusive of a turn-key management platform that ensures our clients are professionally represented at every touchpoint.

Licensing and Merchandising

Our licensing and merchandising network opens up a world of business opportunities that foray our clients into an array of lucrative opportunities.

Brand Development & Management

Our agency strategic partnership ensures our clients receive a fully integrated creative marketing team to support our clients’ branding, digital, video and social media requirements are consistent and innovative.